- RTB Exchange
- Premium Websites
- Household & IP Targeting
Programmatic buying is the process of utilizing dynamic bidding and data to procure display ad inventory. We target a specific audience, in a relevant area, across a variety of strategies, all refined by data, resulting in less wasted spend and less wasted impressions.
Retargeting is the process of collecting data about consumers who have demonstrated an interest in your messaging, and placing additional ads in front of them to influence their behavior. We focus on conversion, rather than awareness, to ensure no opportunities are lost.
The key to social advertising is utilizing a vast array of unique targeting options to build a media matrix. More than placing ads that include your target, we segment and test a wide variety with variable performance factors to better understand what does and doesn’t work.
- Mobile & Tablet
- Mobile Web
- Mobile Video
The shift to mobile demands a keen understanding of consumer behavior and media placement. We take careful consideration with mobile ad inventory to maximize impact and support the overall objective. The best media campaigns never overlook mobile or treat it as an afterthought.
Video can deliver the best performance of any online advertising medium, making it a critical media element. We leverage video as an effective way to deliver impactful messages to an audience that’s increasingly consuming video content, and overlooking traditional banner ads.