Our Site is designed to be in compliance with the DAA Self-Regulatory Code in the jurisdictions in which we operate. Click if you would like further information regarding the DAA principles.
Information Collection on Our Site
We use the Non-PII we collect through our Site for a variety of purposes, including to help us deliver targeted advertising to consumers, to analyze interactions with and performance of our Site, measure the effectiveness of advertising on behalf of our advertising partners, and to identify the audience most likely to respond to an advertisement. Some examples of how we may use such information are detailed below, such as to provide “Targeted Advertising.” We may also use Non-PII data from third parties (such as data vendors) pursuant to their own privacy policies, and share or provide access to Non-PII with any number of third parties, including but not limited to business partners, affiliates and advertising clients. Similarly, we may enhance the Non-PII collected via our technology with Non-PII collected from our business partners.
Targeted Advertising and Opt-Out
We may ourselves, or with third party vendors, use Non-PII in connection with our own or vendor information to deliver targeted advertising to you when you visit other websites or mobile browsers. Cookies, clickstream data, and other similar technologies described below may be used in this process. For example, if you are searching for information on a particular product, our vendor may cause an advertisement to appear on other websites you view with information on that product. This form of advertising, sometimes called “behavioral” or “targeted” advertising, is based on anonymous information and not on any PII. As a result, we and our vendor know your interests, but cannot personally identify you in connection with the delivery of that specific ad. We believe that such advertising is helpful because you will see advertisements that are relevant to your interests.
However, if you would like to opt out of such Targeted Advertising, you may restrict the placement of cookies by setting a cookie which tells our systems to ignore you and not display targeted ads. To opt out of such advertising, click here. Please note that by opting out, you will continue to see generic advertising that is not tailored to your specific interests and activities. If you choose to opt out using our opt-out tool, we will add a cookie to your browser identifying it as an opted-out browser. Once you have elected to opt-out and our system has refreshed (which may take up to twenty-four hours), our advertising system will not collect or use any behavioral data associated with your browser for Targeted Advertising services for so long as our opt-out cookie remains in place. Please note that we do not respond to or honor “do not track” (a/k/a/ DNT) signals or similar mechanisms transmitted by web browsers.
Links to Third Party Sites
Our Site or advertisements we place may contain links to other web sites, including our advertisers’ web sites. Other web sites may also reference or link to our Site. Some of our advertisers or third-party web site or technology partners may place their own cookies and/or other data collection tools on your Internet browser outside of our service; however, we have no access to or control over these cookies and/or other data collection tools. These other domains and/or web sites are not controlled by the Company. We encourage our users to read the privacy policies of each and every web site that they interact with. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other web sites. Visiting these other web sites is at your own risk.
Cookies and Similar Technologies
As you use the Internet, a trail of electronic information is left at each web site you visit. This information, which is sometimes referred to as "clickstream data," can be collected and stored by a web site's server. Clickstream data can tell us the type of computer and browsing software you use and the address of the web site from which you linked to the Site. We may collect and use clickstream data to anonymously determine how much time visitors spend on websites, how visitors navigate throughout websites and how we may tailor our advertising to better meet consumer needs. This information will be used to improve our Site and our service. Any collection or use of clickstream data will be anonymous and aggregate, and will not intentionally contain any PII.
Company will not be liable for disclosures of your data due to errors in transmission or unauthorized acts of third parties. We have undertaken and will undertake commercially reasonable efforts to prevent unauthorized Internet access to user data retained in our servers, however, due to the inherent open nature of the Internet, Company cannot ensure or warrant the security of any information provided online. We retain the Non-PII information collected via our technology for up to 180 days. After that time, we aggregate the data and retain it for analytical purposes. We retain your PII, if provided by you through the Site, for as long as your inquiry is active (as determined by us) and for a reasonable time thereafter, or if applicable, for as long as you remain on our marketing list. We also may retain your PII for a longer period of time as needed to provide you services or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your PII, we may continue to retain and use aggregate, anonymous data previously collected and/or anonymize and aggregate your personal information.
Information Relating to Children
Our Site is not intended for children 13 years of age or younger. We do not knowingly collect information from anyone under the age of 13. If we are made aware that we have received such information, or any information in violation of our policy, we will use reasonable efforts to locate and remove that information from our records.
We reserve the right, at our discretion, to modify, add, or remove portions from this policy at any time. However, if at any time in the future we plan to use any data in a way that materially differs from this policy, we will post such changes here. We encourage you to periodically review the Site for the latest information on our privacy practices. Your continued use of the Site after such changes signifies your acceptance of such changes.
Comments and Questions
United States of America
Our Site is maintained in the United States of America. By using the Site, you authorize the export of your information to the USA and its storage and use as specified in this policy.